Oranges
A collaborative project that explored how materials used in the past may be overlooked and forgotten, and how sustainability in design has evolved around that.
Process Overview
Background
The context: My co-collaborators and I were inspired by a unique 3D-printed lamp created from orange peel – the Ohmie Lamp, designed by Krill Design.
The aim: By combining the historical and modern uses of materials, we wanted to raise awareness of sustainability through a creative digital experience. We aimed to explore the materials used in the past, which have been overlooked or forgotten, and how sustainability in design has evolved.
My role: Illustrator and Visual Designer.
We wanted to spark meaningful conversations on sustainability.
Research
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As the illustrator for the project, my research was very design-focused. I looked into artists such as Tyler Elise Blinderman and Anna Asetrova, who’s works had been added to a collaborative mood board at the beginning of the project.
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Creative Response
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Based on the mood board we created, I experimented with small, orange-themed sketches and various colour palettes.
My artistic output was influenced along the way by various factors:
- UX writing – the tone of voice of our website determined my illustration style.
- The Web Designer – I worked closely with them to decide on colour palettes.
- The Developer – they required my input when tying the website together.
Border Design
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The tone was set as playful but informative.
Our Web Designer created some mid fidelity prototypes, showcasing oranges and foliage. Using this, I produced this sketch for a potential border to the hero section of our website.
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I transferred this sketch to Photoshop, where I outlined and coloured it digitally, making it more suitable for use on the web. I wanted to keep the same hand drawn feel, as this was a major element in my opinion to setting the tone of the visuals.
Logo Design
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I worked through a couple of ideas for the logo, but settled on a design inspired by the work of Anna Asetrova, as seen in my research.
Comic Design
As a team, we decided that we wanted to tell the story of the Ohmie lamp, as our catalyst. We initially wanted to have a web page dedicated to a series of comics that explored sustainability, but this was ambitious for our timeframe.
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Instead, I illustrated a comic “cover” to segment the page layout and make the comic feel like a principle element.
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Final Project
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Chloe Crxxs 